| Aziz Idris |
INSTITUT Teknologi Brunei (ITB) through its Centre for Communication, Teaching and Learning, kicked off a two-day international conference on ‘Professional Communication for Business, Engineering and Technology’ (PCBET), themed ‘Intergraded Communities’, at the Red Jade Hall of the Centrepoint Hotel yesterday.
The ceremony was officiated by the Acting Vice-Chancellor of ITB, Associate Professor Dr Hjh Zohrah binti Hj Sulaiman, who said that this year’s conference is more on communication rather than language which is in line with the current times of communication revolution and communication explosion.
“As educators, it becomes our prime responsibility to produce graduates who are able to grasp the complexity of knowledge and express themselves with greater understanding, clarity and ethical responsibility.
“Even at my level, I must be able to communicate effectively to my people. Successful execution depends on my capacity to communicate my plan for the organisation clearly,” said Dr Hjh Zohrah in her welcoming speech.
She hoped that the conference would be able to provide all with insights in professional communication as well as to provide directions to implement further educational innovations.
Meanwhile, Dr Chrtistine Jothyn Raju, the Dean of the Centre for Communication, Teaching and Learning, noted that the PCBET conference is set to lead a vigorous exchange of ideas and insights that can be adapted and applied across disciplines.
She believed the conference would create a strong community of researches and practitioners who would be able to integrate communities across various disciplines with the sole aim of being a competent thinker and a professional communicator.
The conference began with a keynote address by Dr Michele Pichard entitled ‘Ethnographies of Professional Communication: Tools to Integrate Educators and Industry Communities’.
Dr Michele Pichard is the Associate Dean of Learning and Teaching at the Faculty of the Professions at the University of Adelaide. Dr Pichard is also a Senior Lecturer and Director, at the University of Adelaide Researcher Education and Development (RED) Unit within the School of Education.
The keynote address introduced the concept of ‘Ethnography of Professional Practice and Communication’ and provided simple pragmatics, genre-analysis, conversation analysis and corpus linguistic tools that professional communication educators can teach their students, empowering them to become ‘ethnographers’ of their own professional environments.
Twenty-two papers will be presented in parallel sessions by international and local presenters on the first and second day of the conference.
Apart from paper presentations, the organiser has also arranged three workshops during the conference: Researching Professional Practice for Educators, Developing Effective Communication through Journal Writing and Writing for the Press: Making Your Article Newsworthy.