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VANGAL, India (Reuters) – Kiran Laxman Salunkhe used to buy jewellery during religious festivals, but sliding gold prices have led the young Indian farmer to break with his family’s traditional investment.
This year Salunkhe has deposited his hard-earned savings at the bank for the first time in a decade and bought farmland.
“I bought jewellery when gold price was 32,000 rupees (per 10 grammes) last year. Now jewellers won’t pay me more than 27,000 rupees if I want to sell. Why should I invest in gold,” said Salunkhe, who farms 15 acres of sugar cane in Vangal, a village 250km south of Mumbai.
“Nowadays it is risky to keep jewellery. Burglaries are rising,” he said. “With a fixed deposit there is no risk.”
A one-quarter drop in local gold prices over the past year has shaken the confidence of Indians in the precious metal as a store of value and dented demand in the world’s second-biggest buyer.
A woman tries on a gold earring inside a jewellery showroom at a market in Mumbai on September 11. A one-quarter drop in local gold prices over the past year has shaken the confidence of Indians in the precious metal as a store of value and dented demand in the world’s second-biggest buyer – REUTERS
The main beneficiary has been Indian stocks, which have been clocking up records on hopes that Prime Minister Narendra Modi can deliver on the promise of “better days” ahead that swept him to power in May’s general election.
Beyond short-term sentiment, a major push by Modi for every household to get a bank account, better education and living standards, and falling inflation expectations, could herald a more secular change in investing habits.
“The attachment of Indians to gold will remain,” said Harish Galipelli, head of commodities and currencies at Inditrade Derivatives and Commodities Ltd, referring to gold’s culturally embedded role in dowry gifts or decorating Hindu temples.
“But as the banking network expands and literacy rises, people in rural areas will explore other investment products like mutual funds or bank deposits. The mindset is slowly changing.”
If the national obsession with gold does fade that would help curb India’s external deficits – gold is the second biggest item on the import bill after oil – and cap world gold prices that are trading sideways in 2014.
If the crowds selling scrap gold to Kapil Parekh at his shop in Mumbai’s Zaveri Bazaar are anything to go by, the shift by small-time speculators out of gold is continuing unabated.
“Many investors who came after 2008’s stock market crash were short-term investors,” said Parekh.
“They came when the stock market wasn’t giving returns. Now, since shares are rallying, they are liquidating gold and going back to equities. They may come back.”
One customer, Dinesh Jain, said he had sold 64 grammes of gold bought since 2011 and was investing the proceeds – now worth nearly $3,000 – in information technology stocks.
India’s investment demand for gold slumped by 67 per cent in the June quarter from a year ago to 49.6 tonnes, World Gold Council (WGC) data showed. Based on industry and WGC estimates, investment demand could nearly halve to 190 tonnes this year.
Investment demand was 37 per cent of total 2013 gold sales.
Indian gold exchange-traded funds, a financial product that sophisticated investors use to gain exposure to the metal, have suffered 15 straight months of outflows.
In contrast, turnover on Mumbai’s main NSE bourse is up by 61 per cent, while $50 billion has flowed into mutual funds in the financial year starting April 1 – up sixfold from the entire previous year.
Term deposits in Indian banks have also risen but by a more modest $3.6 billion since April, compared to a drop of $2.9 billion last year, central bank figures show.