Adam Levine wanted creative control
ADAM Levine only agreed to create a fragrance if he had total creative control.
The Maroon 5 frontman – who once said he would like there to be an official ban on celebrity scents – has designed both a men’s and women’s fragrance but says it was important for him to be involved with every process.
He said: “I wouldn’t have been able to do this if I didn’t have the creative control. Otherwise it would have wound up being something that I didn’t endorse, and I’d be stuck standing here feeling like a thief.” BANG!