Former BBC executive shares ideas with stakeholders
| Izah Azahari |
THE first of the two-day ‘Creating Television and Digital Content for the International Market’ workshop yesterday played out at the iCentre in Berakas, for the stakeholders in the development of creative industries in Brunei. It was led by former BBC executive, Krishan Arora.
Day one of the workshop looked at three areas – the scale of the market; opportunity for educational and cultural content; and the creation of a supply base to build on the opportunity.
Krishan pointed out to participants where BBC has headed as it steers towards meeting its viewers’ needs, such as having a second content option when a television show is playing, one that involves interactive menus and Graphical User Interfaces (GUIs); as well as the use of commissioning television shows.
Krishan believes the creative industries can be a vital part of Brunei’s future and that every nation needs to represent itself to the world beyond its borders and to tell its story for a new generation.
“Brunei has been blessed with abundant natural resources. The country now has the opportunity to use its natural creative resources – those of its culture and its young people,” Krishan explained.
The second day of the workshop will be a creative one involving going through several exercises and exploring participants’ ideas on the types of content that could be developed.
The workshop is part of the iMMerse synergy programme by iCentre, which aims to encourage creative and multimedia industry in Brunei through the use of new media and social media as a marketing platform to develop multimedia content and creativity.