| Danial Norjidi |
CONSUMERS in Brunei Darussalam will now be able to find more bruneihalalfoods products in the market following the signing of a Memorandum of Understanding (MoU) between Jasra Harrisons Sdn Bhd and Ghanim International Corporation Sdn Bhd yesterday.
The signing ceremony for the supply of bruneihalalfoods products via the well-established distributor Jasra Harrisons Sdn Bhd was held at the Brunei Hotel in the capital, with about 50 people in attendance.
Signing on behalf of Ghanim International Corporation was its Chief Executive Officer Dr Nur Rahman while Jasra Harrisons Sdn Bhd was represented by its Managing Director, Pengiran Haji Ahmad bin Pengiran Jaya Negara Pengiran Haji Abdul Rahman.
Jasra Harrisons Sdn Bhd is a local incorporated company which is principally engaged in the business of importing and distribution of fast moving consumer goods with the likes of Nestle, Evian and Volvic among its reputable line-up.
Ghanim International Corporation Sdn Bhd is the trading and marketing arm of bruneihalalfoods products that has distributed its food ranges via operations in Brunei, the United Kingdom vis-à-vis its sister company Ghanim International UK Ltd and in United Arab Emirates (UAE) through bruneihalalsfood ME DMCC.
In a press release, Ghanim detailed the products included in its daily needs product line-up, including Provia (a low calorie natural sweetener derived from stevia extract), Cremvia, Nutrisal (a healthier option to normal table salt) and Cordia (syrup-based low sugar drink using stevia extract) as well as breaded chicken nuggets, chicken wings, chicken goujons, lamb burgers and sausages.
In line with Ghanim’s aspirations to deliver more products by the end of the year, bruneihalalfoods also recently released its Golden Jubilee edition oxygenated Ayer and locally flavoured frozen desserts such as Bubur Cha Cha, Cendol and Coconut.
The press release goes on to note that Ghanim International Corporation Sdn Bhd has secured partnerships with the national airline and distribution networks at the international level to market its products, and the formalised MoU with the local distributor is an indication of Ghanim’s ongoing interest to solidify its position in the local market by reaching to as many consumers and as many places as possible in the country.
Dr Nur Rahman said, “With Jasra Harrisons joining us on board as one of our main distributors in Brunei, we are confident that bruneihalalfoods will reach great visibility in supermarkets and retailers nationwide.
“Jasra Harrisons is thoroughly proven in its operational capabilities and marketing of formidable international brands. We want to be able to capitalise on their strengths and we are very excited to ride on them as we expand on bruneihalalfoods endeavours to be recognised as a provider of expansive product solutions.
“As our product range expands, Jasra Harrisons will undoubtedly be opening up more doors for the company as well,” he added.
During a speech at the signing ceremony, Dr Nur Rahman said that as part of its growth strategy both in local and international markets, Ghanim International Corporation Sdn Bhd had its eyes on having bruneihalalfoods introduced to Brunei’s major industry players.
“We always intended to get to as many consumers and to as many places as possible,” he affirmed. “While Ghanim has been actively involved in its marketing operation with current players in the market, Jasra Harrisons Sdn Bhd’s support as a well-established and major industry player in the distribution sector further strengthens our endeavours.
“Simply put, we are growing as a company, growing in manpower, growing in products and growing in market penetration,” he said. “With Jasra Harrisons Sdn Bhd on board, our ambitions for further growth is no longer a mission statement, but a live activity to see through.”
He highlighted that the support that Jasra Harrisons has given in taking up a considerable number of Ghanim International Corporation Sdn Bhd’s products, particularly those produced by local small and medium enterprises (SMEs) for bruneihalalfoods is admirable.
“As we strengthen our capabilities to live by our organisational values of delivering wholesome, innovative, trustworthy products, there are many more products in the line-up that we are excited to share and develop with Jasra Harrisons to open the doors for us.”
He thanked Jasra Harrisons for the sincerity and enthusiasm they have accorded Ghanim International Corporation Sdn Bhd. “You are a key partner in our success and we share your determination to the start of a long and fruitful partnership.”
Meanwhile, Pengiran Haji Ahmad in his speech said, “This is another historic day for Jasra Harrisons Sdn Bhd.”
He highlighted that Jasra Harrisons is a leading company that has long been established in Brunei Darussalam, and noted that it possesses expertise and the trust of its business partners in the distribution and supply of daily necessities and basic and branded food products nationwide.
This, he said, is evidenced by its appointment as a leading distributor by several international companies for their well-known food brands. Jasra Harrisons Sdn Bhd has a strong network of buyers and clients both with limited companies and firms in the country, he added.
Speaking on the signing of the agreement with Ghanim International Corporation Sdn Bhd, he said that Jasra Harrisons are delighted and proud to have been entrusted for the distribution and marketing of nutritious Halal food.
“With our existing background, we will not disappoint and will work with Ghanim International Corporation Sdn Bhd for the distribution and marketing of bruneihalalfoods in the country.”
“We believe this appointment will be able to extend the presence and supply of Ghanim International Corporation Sdn Bhd’s products in the country through our long-standing partner networks as well as new companies and firms, along with those who will become our partners.
“Therefore, we would like to express our gratitude for the trust that has been given and we will give our best efforts to meet the goals set forth in this agreement.”