| Izah Azahari |
AFTER being firmly established in Brunei Darussalam for a number of years, Flexa finally opened a second branch at the 2nd Level of Mabohai Shopping Complex yesterday where they invited a number of customers along with their children to participate in a number of activities conducted by Fun Bee Park.
Present to speak to the media about Flexa was Joseph Choo, the Asia Pacific Sales Director of Flexa (Shanghai) International Trading Co Ltd.
With about 1,001 configurations, Flexa’s furniture is designed to grow with the children. As a child grows up and has more siblings, Flexa’s flexible system allows families to purchase extra parts to turn a normal bed into a mid-high, semi-high or even a bunk bed just by simply buying a few more parts to extend the height of the bed and turning it into something else that fits the family’s usage and requirements.
Joseph explained that this is how Flexa started out 42 years ago in Denmark. However, as the store evolved in the past two years they realised that they did not want to just be a furniture brand-name anymore, but instead hope to create closer ties with families through retailing their products.
“The big difference between this shop and the previous one is the enlargement of more accessories, products and not just a room with a bed and mattress. Now we can see the availability of quality carpets and rugs with very good designs to fit the children’s needs. We also have toys as well as an enlargement in the textiles fitting the themes that we have,” explained the Sales Director to the Bulletin.
Moreover, Flexa aims to provide a choice of colours and themes for the textiles as they believe in providing beds with simple and natural wood, with an add-on of colours and diversity to the bed by simply producing very colourful, vivid or nice themes that children like.
This was proven further by the Sales Director through the displays of beds showing different themes in the store catering to young boys and girls.
“When adults see a bed that includes a ‘cave’ from the outside, they see it as it is, but when children go to sleep in the bed with the cave on, it gives off a lot of imagination as it gives a lot of space for the child to think creatively,” said Joseph further, adding that it is a very important issue for children that many adults fail to understand.
Furthermore, Joseph also explained the one thing that most consumers in Brunei tend to ignore, which is the importance of a child’s mattress. They will only buy beds from Flexa but opt to buy mattresses elsewhere that are mostly adult brand mattresses.
“It’s a good product, I have no doubt about that, but the problem is when you buy an adult mattress to fit into a child’s bed, two problems can happen. One, the weight of an adult mattress is 40 to 60 per cent heavier and a children’s bed cannot handle the weight of an adult mattress,” added the sales director.
Secondly, Joseph further mentioned that there is a safety test or requirement of all children’s beds in many countries and what happens when a consumer tries to put an adult mattress onto a child’s bed is that it is actually much thicker and will result in going over the height limit of the bed, especially those with safety railings, rendering the railings useless as there will be a possibility of the child falling off the bed because of the mattress’ height.
The opening of the second branch saw a number of activities for the children who came to the event, comprising face painting, dough decorating and sand art making. Flexa wishes to be a family brand and hopes that opening the second branch will inspire more families to be more aware of what Flexa has to offer.