THE first It’s A Grind Coffee House in Brunei Darussalam will hold it’s Family and Friends event on December 29 prior to opening its doors to the general public. The store is strategically located at Unit 1, Ground Floor Al-Warasah Building and would primarily serve great, quality coffee for the folks working in Muara Town and the greater Serasa District.
“Brunei has seen a surge of new coffee houses, either from international brands or home-grown, indie-style start-ups. What makes ‘It’s A Grind’ different is that our core foundation leverages on both worlds; the support of an experienced international brand with the character and quality that independent brands tends to bring to the market. We believe that unique blend is our strength in our journey to change how Brunei drinks coffee!” said Hj Antuna Ahssan, Principal of JPM and Beverages Trading Company (JPM F&B).
“For the initial stage, we would offer our traditional menu of high quality espresso beverages and healthy cold drinks. In the future, we plan to offer artisanal coffee to allow our guests to better experience the great selection of single-origin and blended coffee beans that we have in store.”
Brunei is the third international market for It’s A Grind Coffee House after Malaysia and the United Arab Emirates.