SHANGHAI (dpa) – Models will no longer drape themselves over cars at the Shanghai Internatio-nal Automobile Industry Exhibition in April, Chi-nese state media reported Wednesday.
“Companies should focus on product quality and technology,” said a statement from organi-sers quoted in the China Daily newspaper.
“We hope exhibitors promote their products in a healthy and classy way. Activities with low taste and those that violate social morality are prohibited,” organisers said.
Foreign and domestic carmakers alike use models at events in China to generate media at-tention and attract potential consumers.
But in recent years, models such as
Internet sensation Gan Lulu have stirred con-troversy for their scanty costumes and provoca-tive poses.
The Shanghai exhibition is China’s oldest in-ternational automobile exhibition and brings together thousands of car makers and compo-nents suppliers each year.
Rumours last month that the show was considering barring models had generated de-bate.
Many young models in China make a large proportion of their income from performing at auto shows around the country.
“The models who wear revealing costumes make up only a small proportion of all models,” Dang Jiani, 25, a veteran model from Beijing told China Daily.