THE World Wildlife Fund’s Earth Hour takes on its biggest challenge ever this year in strengthening focus on the globe’s most stubborn environmental challenge – climate change.
As the opportunity for action on climate change peaks in 2015, the world’s largest grassroots movement will raise its voice, stated a press release.
The ninth edition of Earth Hour will roll across the globe at 8.30pm (local time) on Saturday March 28, only months before a new climate deal is expected to be agreed on.
When Earth Hour does arrive, it will range across six continents and the world’s 24 time zones to unify the global community bound by individual actions on climate.
Even before Earth Hour, organisers are already working with citizens, policymakers and businesses to drive progress on climate in over 120 countries, including advising the government in Nepal on policy to facilitate access to solar power for urban residential use, raising climate awareness in schools in Europe and Africa, as well as working with farmers and fishermen from Australia to Colombia.
“Climate change is not just the issue of the hour, it’s (also) the issue of our generation,” said Sudhanshu Sarronwala, Chair of Earth Hour Global’s Board of Directors. “Earth Hour is the world’s most enduring people’s movement focused on climate. The lights may go out for one hour, but the actions of millions throughout the year will inspire the solutions required to change climate change.”
The world’s most famous landmarks will once again go dark during Earth Hour, and supporters worldwide will also use the event to promote climate change solutions. In 2014 alone, Earth Hour supporters raised funds to plant millions of trees, promote the use of fuel-efficient stoves and reduce the carbon footprint of thousands of schools.
“Climate change knows no borders and neither does the crowd. WWF’s climate movement is powered by people, has massive reach and is pursuing an urgent purpose in demanding climate action,” added Sarronwala.
Since 2007, Earth Hour has mobilised businesses, organisations, governments and hundreds of millions of individuals in over 7,000 cities and 162 countries to act for a sustainable future.
In Brunei, Earth Hour focuses more on reducing the country’s enegy consumption by 63 per cent to compliment the government’s initiative.