| James Kon |
IN THE absence of swift dissemination of accurate information from Public Relations Officers, the public may resort to gaining information from alternative platforms, which may be unreliable.
The wrong information could result in the undermining of harmony among the community and the country. This can, however, be overcome by disseminating the correct, precise information in a timely manner.
The negative impact of Public Relation Officers and practitioner who have failed in their duties was yesterday highlighted by Permanent Secretary (Media and Cabinet) at the Prime Minister’s Office Hj Mohd Rozan bin Dato Paduka Hj Mohd Yunos in his speech at a certificate presentation ceremony for a Public Speaking Course.
The participants comprised public relation officers and practitioners.
Hj Mohd Rozan, who is also the Chairperson of the Public Relation Committee for Ministries and Departments, urged public relation officers and practitioners in the government to always stay accessible to the public and to provide relevant explanations and information through either the print or electronic media.
Effective public relation is not only based on the trait of wait-and-receive, but should also be citizen-centric to further strengthen the image of the government of His Majesty the Sultan and Yang Di-Pertuan of Brunei Darussalam, which carries a credible image of being responsive and concerned about its people and the nation as a whole, he said.
In the process of communication and connecting with the audience, “Public relation officer and practitioner need to understand the attitude of customers or the audience so that the message will meet their needs,” he added.
The course drew the participation of 23 public relation officers and practitioners from various ministries and departments, as it looked to build on their confidence and public-speaking skills.
The three-day course was organised by the Information Department as the secretariat for the Public Relation Committee for Ministries and Departments.