THE “Find Your Story” contest was organised by The Coffee Bean as part of activities in preparation for its “Let’s Get Happy” campaign held at the Times Square on December 19, 2014.
The contest was also aired for four consecutive days on Kristal FM prior to the campaign date.
Four winners were selected during the time and they won themselves a set of Coffee Bean’s Kaldi Beverage System.
The Coffee Bean grabbed the opportunity during the campaign to launch its latest model of Coffee Bean’s Desto Beverage System to the public.
The management decided to continue the contest on the spot as part of the campaign activities.
A total of 50 participants joined the contest and after reviewing and assessing the entries, the Board of Judges – headed by Khairul Nidzam Abu Bakar, General Manager of The Coffee Bean – announced Chan Leang Seng as the winner. He won a Coffee Bean’s Desto Beverage System.
Five different beverage capsules – comprising House of Brew (House), Chai Tea (Taj), Tropical Passion Tea (Butterfly), Butterscotch Toffee (Bus) and 10 per cent Kona Blend Brew (Volcano) – were used as a guide for participants to create a short story during the contest.
The Coffee Bean is giving a 20-per-cent discount for all BIBD cardholders when they purchase any of the Coffee Bean machines.
The offer will run from January 1, 2015 to February 28, 2015.