NORTHEIM (dpa) – The latest watch designs are following a trend towards circular shapes.
“In previous years watch designers tended to choose rectangular and square shapes. The classic look is on its way back now,” says Albert Fischer from Germany’s Zentralverband fuer Uhren, Schmuck und Zeitmesstechnik, an association of watch and jewellry makers. The trend applies both to men’s and women’s watches.
Along with shape, size is also playing a highly visible role this year. The new men’s watches are up to a diameter of five centimetres. Women’s watches are being manufactured in sizes up to four centimetres accross. Four centimetres used to be the maximum for men’s watches.
Joachim Duenkelman from Germany’s Association of Watch & Jewellry Retailers has discovered yet another trend: “Makers of high quality watches are orienting their designs to suit Far Eastern tastes.”
When it comes to wristbands, watch straps are no longer as bright and colourful as they were. Straps for men are trending towards dark brown or black. “Expensive men’s watches are usually in rose gold made either from leather, reptile leather or caoutchouc,” according to Duenkelmann. Women’s watch straps are either anthracite or dark berry tones.
Friends of retro digital watches can remain happy in the knowledge that classic watches from the 1980s are still in. However, these type of watches are more of a fashion accessory and a niche product.
There is one more trend in new watches: bluetooth and satelite connectivity are two of the technologies included in some of the latest watches on the market.