| Zee Yusri |
CITROEN, exclusively distributed by Grand Motors Sdn Bhd in Brunei Darussalam, is taking a new step forward in its product line-up with the unveiling of the new Grand C4 Picasso yesterday at its showroom in Beribi.
Launching the new model was the guest of honour, Aswi Bujang, Area Sales Manager of Citroen & DS Asean Region, along with Pg Hj Abdul Qahar bin PSD Major General (Rtd) Pg Hj Ibnu Ba’asith, and Hj Shaiful Rizal bin Pehin Dato’ Dr Hj Ahmad, both Executive Directors of Grand Motors Sdn Bhd.
“Citroen sold 624,000 vehicles worldwide in the first half 2014, up seven per cent compared to the first half of 2013. The biggest contributors to this performance were China and Europe, two key markets for Citroen that accounts for a full 85 per cent of its worldwide sales. Moreover, Citroen outperformed the market in these two countries,” said the guest of honour in his speech.
He also revealed that in China and Southeast Asia, the market was up 10 per cent overall, with China driving the growth. Citroen set a new record in that country with more than 160,000 invoices in the first half of the year, a gain of 16 per cent in a market that grew by 13 per cent.
The world’s No 1 car market thus remained Citroen’s leading market as well. China alone accounts for two thirds of the Brand’s sales outside Europe and 25 per cent of its total sales. Aswi also shared that in the Asean region, there was a very positive trend as they marked a 67 per cent increase compared to 2013, for full year of 2014. Citroen C4 Picasso has sold 160,000 vehicles to date, of which more than 100,000 since the start of the year. Building on this huge market success, it is now number one on the European MPV segment.
The new C4 Picasso embodies the best in MPV design, and the best brand expertise in design, comfort and technology, with optimised running costs. It also reflects yet another new take on the MPV concept, to continue the bold approach initiated by its predecessors.
“We are confident that the Citroen Grand C4 Picasso will meet the Brunei customers’ high expectations in term of technological, premium and distinctive products,” he said. Grand Motors revealed that the Grand C4 Picasso is a uniquely styled car that fully stands out and features a pioneering balance between interior spaciousness and flowing body styling. It harnesses all the efficiency of its platform to provide ‘the whole world in your car’ with the best combination of versatility, cabin space and accessibility on the market. It also boasts record low carbon dioxide (CO2) emissions with a model emitting just 130 g/km.