CASIO Malaysia Sdn Bhd, which started operations since January this year as a new subsidiary of Casio Computer Co Ltd, yesterday held an opening ceremony. Having already built a strong brand presence in the electronics market, Casio Computer aims to increase its offerings through its first subsidiary office in the country to solidify its commitment to bringing consumers creative and first-of-its-kind products to the table.
According to a press release, the introduction of Casio to Malaysia follows launches in Singapore and Jakarta in keeping with the brand’s rapid expansion throughout the Southeast Asia region. Malaysia, being a new growth market for Casio, will enable the brand to introduce a wider range of society-innovative products, increase the number of local retailers and implement better after-sales service locally.
“Casio Malaysia was created to carry out marketing activities firmly rooted in the Malaysian market. The goal is to immediately begin selling products that better meet the needs of Malaysians. Working with distributors with which Casio has built strong cooperative relationships over the years, the new company will carry out sales promotion activities with even greater impact,” said Hiroyuki Sezai, Managing Director of Casio Malaysia Sdn Bhd.
“In recent years, we have noticed that markets in Southeast Asia have been thriving against the backdrop of economic growth and an expanding young population and therefore, with an established subsidiary in the country, we will be able to provide better synergy between Casio Computer Co Ltd in Japan and the retail network locally,” added Sezai further.
In conjunction with the official opening ceremony, Casio Malaysia will be introducing the new G-SHOCK GPW-1000, the world’s first watch with the hybrid timekeeping system that receives both of GPS Signals and Radio Wave Time-Calibration signals, the new OCEANUS OCW-G1000, a premium timepiece designed for the jet-setting businessman, also equipped with hybrid timekeeping system in an elegant all-metal case, the new EDIFICE EQB-500, a metal-analogue watch that can link with smartphones using Bluetooth SMART technology, the EXILIM EX-FR10, the world’s first detachable, wireless and Bluetooth-enabled compact digital camera, the EXILIM EX-TR50 with a rotating monitor and frame for flexible shooting including self-portraits, and the EXILIM EX-MR1, a compact camera that lets users check their appearance with the mirror in the front of camera while taking self-portraits.