| Danial Norjidi |
RADIO Televisyen Brunei (RTB) officially launched the 5th RTB Media Carnival themed as ‘Sentiasa Bersama Biskita’ or ‘Always with You’ yesterday at Times Square Shopping Complex.
Officiating the three-day event was the guest of honour, Haji Mohd Rozan bin Dato Paduka Haji Mohd Yunos, Permanent Secretary (Media and Cabinet) at the Prime Minister’s Office. Also at the carnival were Deputy Permanent Secretary (Media and Cabinet) at the Prime Minister’s Office, Haji Idris bin Haji Ali as well as the Director of RTB, Muhammad Suffian bin Haji Bungsu.
“The carnival is a back-to-back event, which will include the 11th RTB Awards. This is part of the objectives to disseminate RTB’s services to the public in line with the slogan, ‘Always with you’ while collecting feedback on the services, programmes and content that RTB provides.
“In my opinion, Radio Televisyen Brunei possesses a major and important responsibility in providing accurate information to the public; even more so in an ever-challenging world from the perspective of technology and social media that has no boundaries.
“This is a big challenge as the community mostly acquires information from the social media and this can bring about anxiety and restlessness.”
In this regard, RTB as one of the government media, should be proactive in attaining correct information from respective agencies.
“The content of information presented should be correct, accurate and true.”
Moving on, he touched upon the topic of digital migration, saying, “In this era of broadcasting technology, RTB is in the process of moving from analogue broadcasting to digital broadcasting between 2015-2020 in line with the agreement among Asean countries to phase out the use of analogue.”
The RTB Media Carnival, he said, is also a good platform for RTB to inform members of the public about this migration. The content and production of programmes should be in line with their mission to produce a well-informed and knowledgeable community through quality programming.
“For RTB to become a relevant organisation, programme content needs to be more interesting and liked by the masses. With that, it needs to encompass the spectrum of public interest and meet their expectations.
“Because of this, broadcasters and staff need to be more creative in producing programmes while carrying out in-depth research and creating good scripts. These elements make up the important recipe in programming.
“RTB needs to review and develop its short-, medium- and long-term strategic plans to determine its future direction. I believe that, through this, RTB will be better able to execute its duties and responsibilities in a more orderly and systematic way,” he said.
The RTB Media Carnival is divided into three zones, the first includes a performance stage set up by RTB’s four main sections, namely: TV Programming; Radio Programming; News, Current Affairs and Sport; and Engineering.
Among the performances were the Final Best 91.4, music interpretation, auditions and traditional performance of ‘bermukun’. Also featured is the “Kiddieland”, where a number of games and activities for children can be found, such as colouring, face painting including a Telatah Adik Comel competition.
Zone Two is a pavilion showcasing the history and previous winners of the RTB Awards from 2001-2011 and also the recipients of the ‘Anugerah Khas’ (Special Awards) and the RTB Insan Seni award.
Meanwhile, Zone Three is another pavilion showcasing every section of RTB, including TV Programming; Radio; News, Current Affairs and Sport; Engineering; and sections under Administration and Finance, namely Public Affairs and RTB Trade. Each section is exhibiting its products and programmes as well as their respective duties and responsibilities.
The RTB Media Carnival 2014 is open from 10am-10pm until December 1.