| Azaraimy HH |
THE Deputy Minister of Culture, Youth and Sports, Datin Paduka Hajah Adina binti Othman, attended the 6th Asia-Europe Culture Ministers Meeting (ASEM CMM) in Rotterdam, The Netherlands, recently.
The meeting was also attended by Deputy Permanent Secretary at the Ministry of Culture, Youth and Sports, Hj Noor Jusmin bin Hj Abd Samad, the Permanent Representative of Brunei Darussalam to Belgium and the European Union.
The meeting was based on the theme “Creative Industries” and focussed on the importance of its development as part of the economy, which adds value towards the development of industrial, environment, education, administration and health-related fields.
The meeting was attended by 43 countries and representatives of the Asia-Europe Foundation and was officiated by King Willem-Alexander, the King of The Netherlands.
During the meeting, Datin Paduka Hajah Adina presented a speech stating that Brunei Darussalam supported the development of the creative industry, taking into account that it has diverse potential as an area for economic diversification and can generate job opportunities for the youth. Datin Paduka Hajah Adina also shared some of Brunei’s initiatives in building up the creative industry through small and medium enterprises in the cultural art sector.
Brunei Darussalam held a National Creative Industry Policy Forum in 2012, which highlighted issues such as creative capacity, art, cultural activities and creating a conducive eco-system that supports the ease of doing business for individuals looking to explore creative entrepreneurialism as well as establishing legal apparatus to protect intellectual rights and providing opportunities to penetrate both the domestic and international markets.
ASEM ministers have taken notice of this trend which is developing at a fast phase and has generated added value to other economic sectors.
Cultural ministers of ASEM member countries acknowledged that culture plays a significant role in this field. It is believed that through cultural pursuits, ideas can be generated for social benefits as high levels of creativity generates cultural advancement, human centred development and innovation.
The ministers took into account the challenge of creating networks among creative entrepreneurs, specifically in the sub-sectors of creative skills, creative entrepreneurialism and creative cities.
Meanwhile, the ministers were brought on a visit to the Dutch Design Week in Eindhoven and witnessed a creative product exhibition from The Netherlands and Europe that showcased its fast development of this field.