| James Kon |
THE 24th technical committee meeting on ‘Cooperation in the field of Broadcasting and Information’ between the Governments of His Majesty the Sultan and Yang Di-Pertuan of Brunei Darussalam and Singapore concluded yesterday.
The outcomes of the meeting include proposals on journalist visit programmes, training opportunities, possible work attachments for English to Malay translators and a review of joint TV programmes to capture the interest of youths.
Aubeck Kam, Permanent Secretary at the Ministry of Communications and Information, Republic of Singapore said, “In terms of broadcasting cooperation, our JTC meeting co-chairs have challenged our broadcasters to take a step back and reevaluate our programmes and co-productions.
“For example, can we refresh the format of our student programmes to increase the participation of youths from both countries? Can we incorporate more elements of social media to cater to the changing media consumption habits of audiences in both countries? These are just some of the considerations our broadcasters must address to captivate and be relevant to audiences in Singapore and Brunei Darussalam.”
“In the area of information cooperation, significant proposals have been agreed by both sides such as a journalist visit programme, which Singapore will be delighted to host in the middle of next year. We will also start a regular information officers exchange programme to allow our information officers to share best practices and learn from each other. We recognised that translation is an important area that requires specialised skill sets and language competency. Therefore, both sides have agreed to explore training opportunities and possible work attachments for our English to Malay translators.”
Aubeck Kam also highlighted that Singapore will also share its experience and learning points in public communications during crisis management. Haji Mohd Rozan bin Dato Paduka Haji Mohd Yunos, Permanent Secretary (Media and Cabinet) at the Prime Minister’s Office of Brunei Darussalam also touched upon cooperation in the broadcasting field. “I understand that some of the on-going co-production will be continually reviewed. I hope this can produce more killer-drama(s) and deliver the key messages of the show to a wider audience. Brunei will also be hosting the Xpedisi Siswa and Grid in 2015.”
He also welcomed the proposal of sending a Radio Televisyen Brunei (RTB) production team to Singapore in preparation of the SEA Games in 2015. He then highlighted the S-League matches as there is much demand to watch the sport locally. He also shared that Brunei will be hosting the SEA Games in 2018 and hope that the work attachments will prepare our broadcasters for the event.
“I am confident that the coverage of SEA Games and S-League will encourage the aspiration to strengthen the people-to-people contact including the production personnel relationship.”
A letter of undertaking was signed by Haji Mohd Rozan bin Dato Paduka Haji Mohd Yunos, the Permanent Secretary (Media and Cabinet) at the Prime Minister’s Office of Brunei Darussalam and Aubeck Kam, Permanent Secretary at the Ministry of Communications and Information, the Republic of Singapore to mark the highlight of the meeting.