| Aziz Idris |
BRUNEI Darussalam as the new creative economy and technology hub in Southeast Asia introduced the interactive Augmented Reality & Technology Xperience (ARTX) for the first time at the three-day DST Carnival held at its headquarters in Tungku Link.
The technology is brought in by AR&Co, Asia’s largest augmented reality and innovative technology company and a local strategic business information provider, CONFEX.
Augmented reality (AR) is the integration of digital information with live video or the user’s environment in real time which can take an existing picture and blend new information into special 3-D augmented images using customised applications.
Among the uses of AR technology include interactive learning, boosting business presentation with attractive images, marketing as well as entertainment.
William Surya, Project Manager of AR&Co in Jakarta, said that special programmes will allow the developer to tie animation or contextual digital information in the computer program to an augmented reality “marker” in the real world. This can be used either by augmented reality, Kinect motion sensors, animatronics and neuro science.
“The end user must download a software application or browser plug-in in order to experience augmented reality. Most AR applications will require a camera or webcam program to deliver the information in the marker to the computer,” he added.
The marker can either be a barcode or simple series of geometric shapes. When the computer’s AR app or browser plug-in receives the digital information in the marker, it will begin to execute the code for the augmented reality program.
Dk Maznah, Project Manager of CONFEX said, “The event aims to instil awareness and promote the use of AR technology to the Brunei community. So far, the ARTX booth has attracted a combination of entrepreneurs, visionaries and thought leaders who are eager to learn more about the technology.
“Future workshops will be held to further explain the uses of the technology and innovation which can help to improve human creativity and quality of life,” she added.