MUMBAI (AFP) – The credits rolled for a final time on Thursday for the Bollywood classic “Dilwale Dulhania Le Jayenge” as it ended a record-breaking 1,009-week run at a cinema in Mumbai.
The romantic comedy, which translates as “The Brave-Hearted Will Take The Bride”, first began screening at Mumbai’s Maratha Mandir cinema on October 20, 1995 when its star Shah Rukh Khan was still a relative unknown.
The movie went on to become one of the best-loved of all Bollywood blockbusters and matinees at the Maratha Mandir continued to attract steady audiences, with many fans coming back again and again. But after celebrations marking the 1,000-week landmark in November last year, screenings were moved to an earlier time and audiences dropped off, according to a report in Mumbai’s DNA newspaper.
The nearly 20-year run obliterated all previous records for Bollywood movies and even US President Barack Obama quoted one of its lines during a speech in India last month.