| Aziz Idris |
DARE to be different and let the blending begin with the newly-launched campaign of The Coffee Bean Brunei simply called ‘YouBlendOut’.
This is the first campaign for the year 2015 and in conjunction with the 31st National Day celebration, The Coffee Bean has created the campaign to create awareness for the nation’s Vision 2035 and for the future generation of Brunei, ideal with this year theme ‘Generasi Berwawasan’ (Generation with a Vision).
“The term you-blend-out means you being different, being unique or you stand out from the rest. Everyone has a different vision of goals so share with us what the ‘Generation with a Vision’ is all about,” said Khairul Nizam Abu Bakar, General Manager of The Coffee Bean yesterday.
“It’s time to show what you have done for the country, after what the country has done for you,” he added.
The logo for the ‘YouBlendOut’ campaign depicts positive vibrant colours, similar to a rainbow, inside the iconic Ice Blended drink. This depicts the difference and uniqueness of each individual who stand-out from the crowd. The campaign also comes with an official hashtag #youblendout.
“So let the blend begin!” chimed Khairul who invited the public to follow The Coffee Bean Instagram account and post a selfie or video message with a sentence related to “I am a Generation with a Vision and I blend out because…” with the hashtag #youblendout and #coffebean_brunei.
Each post is entitled for a limited edition #youblendout badge (while stocks last). The best selfie or video post will be judged by radio personalities and bloggers, who then will select 31 winners. The top 31 posts will receive a Coffee Bean tumbler while the best post winner will walk home with a brand new iPhone6 Plus.
The contest ends on March 31. For more information, follow the Instagram account at @coffebean_brunei.