| Ishan Ibrahim |
RENOWNED canned food company, Ayam Brand, launched a charity campaign, in which three local organisations received quality and preservative-free canned food products for their students and residents.
The donations were presented to the Learning Ladders Society Learning Centre, Pusat Ehsan Al-Ameerah Al-Hajjah Maryam and SMARTER Brunei, in a ceremony held yesterday at the Paddington House of Pancakes in Berakas.
There was also a hands-on cooking class for children and adults with special needs, under the guidance of Siti Khatijah from Ayam Brand.
They learned to prepare dishes and were introduced to bento, a single-portion home-packed meal, synonymous with Japanese cuisine.
Ayam Brand representative, Stanley Wang, said the company decided to introduce the charity campaign in the country to give back to the community which has supported the brand.
“The campaign will serve the underprivileged communities as our commitment to society,” he said. “We believe that Ayam Brand products will aid the charity organisations here by providing their residents with healthy, convenient, no-preservatives and no monosodium glutamate (MSG) canned food products, in addition to reducing the financial burden.”
Wang added that introducing bento boxes to children should help them to become more independent in making better dietary choice, as well as letting them exercise control over food portions.
“The bento box is a useful daily skill that kids and adults can use to pack food, for school or for work. It is a healthy, affordable and a convenient alternative to buying lunch or dinner, and it is easier to control portion sizes that can be useful in fighting obesity. It helps in developing food appreciation, including how to combine colours and ingredients,” he said.
He added that Ayam Brand wants more people to have access to healthy nutritious food which is convenient and easy to prepare.
“This is what we have been working towards over the past nine years through our annual corporate social responsibility (CSR) and other programmes, and we are seeing promising results,” he said.
The three charity organisations were represented by Malai Haji Abdullah bin Malai Haji Othman, the President and CEO of SMARTER Brunei; Nurul Huda binti Haji Muhin, the administrative head of Pusat Ehsan Al-Ameerah Al-Hajjah Maryam; and Nur Khairunnisa binti Maidin, an administrator from the Learning Ladders Society Learning Centre.
Malai Haji Abdullah said the donations are beneficial to the students of Brunei Autism Centre for Adults (BACA), in helping them to be more self-reliant by preparing their own meals.