THE brand with ‘four rings’ was more successful than any other brand in this year’s “Auto Trophy” competition. The Audi A1, A3 and A6 each took first place in their respective categories. Audi also won the titles “Best Design Worldwide” and “Best Brand Worldwide” as well as the “Quality Trophy” for the quality and reliability of the Audi A1. A total of 75,810 readers of Autozeitung and its sister publications took part in the survey, which for the first time was conducted internationally in ten countries.
This was the 27th time that Autozeitung readers selected the best cars in all classes. There were a total of 205 models in 12 categories to choose from. In the “Subcompact” category, 19.6 per cent of the voters selected the Audi A1. The Audi A3 won the “Compact” category with 19 per cent of the vote.
In the fullsize class, the Audi A6 outpaced the competition with 27.3 per cent of the votes. Audi also won the “Quality Trophy” for the Audi A1 and took top honours in the special categories “Best Brand Worldwide” and “Best Design Worldwide.”
Audi has now won 63 titles since the awards were introduced.
Rupert Stadler, Chairman of the Board of Management of AUDI AG: “We are extremely pleased about all of these trophies. This shower of awards motivates our team and shows that we’re on the right track.” Prof. Dr. Ulrich Hackenberg, AUDI AG Board Member for Technical Development, added: “The coveted award confirms our capabilities in the area of design and quality.”
This year the reader survey for “Auto Trophy” was for the first time conducted internationally – through all of the automotive publications from Bauer Verlag. Readers from Europe, the USA, South Africa and Australia participated in the vote. The award ceremony was held in Hamburg.