HONG KONG (AP) – Death is inevitable but it doesn’t have to be bad for the environment.
Caskets made of paper and wicker coffins on display at a recent Hong Kong funeral industry trade highlighted a trend toward “green burials” in an industry booming as Asia’s population rapidly ages.
Chinese businessman Alex Sun’s company Shandong Ecoffin International makes wicker and seagrass coffins, which first became popular in the West and are now catching on in Asia. Basket-weaving dates to the Tang Dynasty (618-907 AD) in northeast China’s Shandong province, where Sun’s factory uses fast-growing willow reeds to make caskets that are an eco-friendly alternative to wood.
“Eco funerals are a global trend,” said Sun. “European customers already know about this product, while Asian customers are also interested in it and would love to learn more,” he said. Interest is especially high in the Philippines, Malaysia and Vietnam as well as mainland China, he said.
The mood was bright, not funereal, as coffin makers, morticians, funeral home operators and entrepreneurs converged on Hong Kong this week for the Asia Funeral and Cemetery Expo and Conference, a trade fair held every other year.
Participants were pitching caskets for pets, Italian hearses, German cremators with high-tech filters and Japanese mobile embalming units. From China, Truthkobo Jewellery offered pendants made with ashes from deceased relatives or pets while Shenyang Roundfin was looking for international distributors for its autopsy tables, morgue fridges and body bags.
The death industry is a lucrative market: Asia’s ageing population is projected to hit 923 million by midcentury, according to the Asian Development Bank, putting the region on track to become the oldest in the world.
The region’s funeral services market has been growing steadily and is now worth about US$62.6 billion a year, with China accounting for nearly half of that, according to data from market research firm Euromonitor.
“This is a very promising industry in China,” said Gloria Chuang, Marketing Director at Yu Fu Xiang Memorial Group, a Chinese funeral services company.
But she said the industry in China needs to expand and to modernise. Most funeral home operators are family-run outfits selling one-size-fits all services. They’re not transparent about prices and other information for services and products like coffins and urns, she said.
That’s partly because, as in many places, talk of death is taboo.
“A lot of the funeral service industry is backwards,” she said. “Our culture dictates that Chinese people are very sensitive to talk about matters of death. Therefore this industry has become a very closed one.”