| Jeremy Wagstaff & Noel Randewich |
SINGAPORE/SAN FRANCISCO (Reuters) – Apple Inc’s embrace of wireless charging for its new Watch may be a defining moment for a technology that’s languished for years amid competing standards and consumer confusion.
Supporters of wireless charging see a future where people no longer worry about topping up their gadgets; are free from tangled power cords and low-battery warnings and where terms like “outlet” and “plugged in” will be as anachronistic as “dialling” a phone.
Users seem to like the idea too: in a recent survey by technology consultancy IHS, 83 per cent were interested in wireless charging; in China, the figure was 91 per cent.
But, while the technology is largely there to do this, competition to set a global standard is getting in the way of delivery. It’s reminiscent of the Betamax vs VHS videotape wars of three or four decades ago, or the more recent battle between Blu-ray and HD DVD for supremacy in high definition optical disc format.
For now, there are three alliances, but not much to show. Last year, fewer than 20 million phones were shipped with wireless charging built in, according to IHS – less than two per cent of the billion smartphones shipped around the world.
“There are a lot of bees around the hive,” said Omri Lachman, CEO of Humavox, an Israeli start-up with its own wireless charging technology. “Up to now we’ve not seen a mass aggregation of wireless charging in devices. There’s a good reason for that: three standards for the same form of technology.”
While users clearly see wireless charging – where mobiles, tablets and other devices are charged by laying them on a mat or other surface – as a natural next step, some industry leaders have cautioned that having to still plug in the charging device may prove fiddly for some. “Having to create another device you have to plug into the wall is actually, for most situations, more complicated,” Apple senior vice president Phil Schiller said just two years ago.
Maybe, but others say the wireless vision remains compelling. “Look at Star Trek,” says Geoff Gordon of the Alliance for Wireless Power (A4WP), one of the three competing alliances. “They never talk about their batteries dying on any of their devices. If you look far enough into the future we’re looking at a world where you don’t even think about power.”
But to catch on, wireless charging has to work seamlessly. That means a user can easily find a wireless charging zone and not have to worry whether their device is compatible, or properly connected or even secure from theft.
Intel Corp, a member of A4WP along with the likes of Samsung Electronics and Qualcomm Inc, says wireless charging is a lot like wireless computing. Just as the world has largely ditched network cables for wireless hotspots, so we will leave chargers and cables at home as we’ll never be far from a charging pad.
But getting there, the chipmaker argues, will require someone with its clout to set the global standard for wireless technology. “History will tell you it’s what it takes to get mainstream lift-off,” said Intel’s Leighton Phillips.
Among the competing standards, A4WP uses something called magnetic resonance, while the Wireless Power Consortium (WPC) – which includes tech names such as Nokia and Philips – champions its Qi standard using inductive charging, a method which is also used by the Power Matters Alliance (PMA).
They are all variations of the same technology: a coil inside the device picks up an electrical charge from a transmitter coil in the charging surface. Apple, which sits outside the alliances, appears to have used a version of induction charging in its Watch, further muddying the waters.
Sparring in a battle for leadership in a market that HIS reckons will be worth $8.5 billion by 2018 – as the technology is incorporated into devices, furniture, cars, restaurants – the alliances fling accusations at one another.
The WPC accuses its rivals of trying “to benefit from intellectual property they think they own”, in the words of WPC vice president for market development John Perzow, instead of “what benefits the consumer”.
The WPC’s Qi brand is the only one to have made any real headway on the market, doubling its annual shipments to 20 million devices last year. The PMA has a couple of products out, while the first devices carrying the A4WP’s Rezence brand are expected to be shipped this year.