| Danial Norjidi |
A NEW food application called ‘Salam Halal’ was officially launched at the Authority for Info-communications Technology Industry of Brunei Darussalam (AITI)’s office yesterday.
The guest of honour was the Minister of Communications, was Pehin Orang Kaya Hamzah Pahlawan Dato Seri Setia Awang Haji Abdullah bin Begawan Mudim Dato Paduka Haji Bakar.
Salam Halal was developed by PHMD Publishing and was created in collaboration with the Halal Food Control Division of the Ministry of Religious Affairs to provide users with information and the location of halal-certified restaurants in Brunei.
PHMD Publishing was founded by Pg Mohd Khairi Pg Haji Metussin in 2010, and his brother Ak Mohd Syukri Pg Haji Metussin is the Co-Founder of Salam Halal.
The Salam Halal application comes with two notable features, the first of which is its use of Augmented Reality (AR) GPS technology that enables users to locate nearby Brunei halal-certified restaurants based on their current locations by providing them with directions.
During yesterday’s event, Ak Mohd Syukri, gave a presentation in which he explained the Augmented Reality technology that the application uses.
Salam Halal allows users to see a ‘Live AR View’ utilising a device’s camera to see if there are any Halal restaurants around them. Displayed on screen are halal certification logos marking restaurants’ locations and the distance to them. This also opens up advertising opportunities to restaurants as they can potentially have their restaurant logos displayed. It also offers a map view.
It also has the feature of its own social network, which allows users to sign up and share photos and review the dishes they had at one of the listed halal restaurants with other members of the Salam Halal social network. The app is also integrated with other social media.
As Ak Mohd Syukri said in an interview yesterday, Salam Halal is also looking to go global and reach an even wider Muslim audience by collaborating with its international network of recognised halal certification bodies.
He shared that the idea for Salam Halal came from his time as a student in Malaysia, during which he happened upon a similar application exclusively for Malaysian restaurants. It was from this that he decided to create an application that would offer Bruneians an easy way to find Halal restaurants.
With the application, PHMD Publishing also hopes to build awareness of Brunei halal goods branding and halal pharmaceutical products in the global Muslim market and thus help realise the government’s vision for the country to be a regional halal hub.
Salam Halal has a grand vision to become the number one halal food-related app and social media can help it provide a bridge between the halal industry and Muslim users.
Feedback has been positive so far, and the Salam Halal application has already bagged two awards, coming in as the second runner-up in the open ICT Business Plan category of the IGNITE Entrepreneurship Challenge and coming in second place in the Brunei ICT Awards.
The application is currently available to download for free on the Google Playstore, with plans in place to also put it on the Apple appstore. More information can be abtained from www.salam-halal.com.