| James Kon |
THE creative industry drives the growth of any economy, said the Chief Executive of Authority for Info-Communications Technology Industry (AITI).
At the opening of the “Ideas to Screen” workshop yesterday, Awang Hj Yahkup bin Hj Menudin added, “Creativity is key to innovation, and innovation drives growth, sustainability and prosperity.
“Creative innovation comes from many sources and feeds many industries, including those of film and television; writing and publishing; music and performing arts; design and visual arts; software development and interactive contents.
“The creative industry depends on the skills and talents of our people … they have to be driven towards new ideas.
“Good ideas are a gold mine in the world economy, with huge investments being put through television production and other media.
“This is further fuelled with the advancement of technology – content can now be viewed on various media platforms and this has resulted in a bigger demand for content.
“We at AITI always believe that skills and knowledge, with the right technique, will help industry players produce informative content with great quality.
“This workshop is to educate and inspire participants to reach the very exciting prospects of the creative and digital multimedia industry.”
The workshop was attended by more than 50 participants from local production houses, students, writers and producers from the creative and digital media industry.
It was aimed at helping participants transform their ideas into reality.
It was conducted by Hassan Muthalib – the father of Malaysian animation – who animated the popular “Sang Kancil” series in the 1980s.
He also wrote and directed Malaysia’s first animation film “Silat Legenda”.
Hassan shared his insights into techniques of screenwriting and visual storytelling based on his 50 years of experience.